The number of buyers searching for their next home online has increased tremendously since the pandemic hit our shores. According to a joint study by the National Association of Realtors and Google, 90% of home buyers searched online. Further, the number of searches on Google has grown by over 250% over the past 4 years. So, if you're selling your house online, how you market your property on the web is extremely important.
With a significant shortage of homes for sale, buyers don't have the luxury of asking many questions. A slight mistake on your part can turn potential buyers away. We don't want that to happen to you. So, in this blog post, we share five selling points to remember when selling your house online. But firs...
Photography Is Key When Selling Your House Online
Photographs show potential buyers the best aspects of your property. So make sure you invest in great photos with plenty of natural light and a wide lens. Your photos should also display the full layout of the house. You don't want to confuse buyers with photos that don't match up with the floor plan.
After getting great photos, it's time to focus on selling points. These are areas that make your home stand out and attractive.
Parking space is one of the most sought-after areas by many buyers. If you have an ample parking lot, or a private garage, be sure to mention them in your listing.
Also, if you live in a permit holder zone, it may be wise to include those details with the annual cost associated with the permit. This saves buyers from doing lots of research and shows you care about them.
With the travel industry impacted by the pandemic, many people have seen the importance of having outdoor spaces. And as a result, lots of buyers want to see outdoor areas when hunting for properties.
So, highlight any outdoor areas you have, such as a garden, balcony or terrace. And if you don't have one, don't worry. Mention nearby parks, and other green spaces. Potential buyers may be willing to compromise on owning a private garden as long as a great park is a stone-throw away.
The Local Area
Different home buyers want different things. So, it's important to put yourself in their shoes when describing your home online. For example, if your house has 3 bedrooms it's more appealing to families. They will also want to learn more about the local area. And as such, it pays to mention local amenities like schools, play areas, and more.
But if your house is a one-bedroom apartment, it's more likely to appeal to young professionals. These are people looking for amenities like transport links, bars and gyms. So mention them when listing your property online.
Potential Opportunities When Selling Your House Online
Many sellers assume that buyers will automatically see opportunities to expand or convert their home. But real estate experts say that's not always the case. If you know there is enough space in your garden to expand or enough room in your attic to convert into an extra bedroom, be sure to mention it.
You're likely to attract buyers who love to convert their homes to maximize their potential. If you already have planning permission, mention it. It could be the sweetener you need to cut a great deal.
Reiterate the Extra Space
Many buyers love extra spaces. Apart from giving them the opportunity to convert, additional spaces provide the much-needed storage space. So, list all storage spaces available, including built-in cupboards, basements, loft spaces, and downstairs cloakrooms.
Learn More About Selling Your House Online
Selling a house online may be easier today than ever before. But it also has a fair share of challenges. Sellers who don't know how to market their properties risk losing out. Don't let that be you. Use these tips to sell your house online. Good luck!